7 Killer facts about TV advertising
TV advertising is, and will continue to be, at the heart of effective marketing. Here are just 7 reasons why:
- TV is the best profit generator
- TV hardwires brand memories
- We’re watching an hour more commercial TV a week than 10 years ago
- TV is the dominant youth medium
- New technologies help people watch more TV – programmes and ads
- TV is the new point of sale
- TV is the most talked about medium