The ‘Too Loud’ campaign had to create lots of advertising noise to communicate the message that help exists for victims of nuisance noise, advise where this help could be found, and empower ‘resigned victims’ to seek help. TV was the foundation of a campaign delivering 56% awareness levels and 77% of respondents who said the campaign influenced them. These reported behaviours were underscored by an increase in actual complaints received by District Councils; complaints over the campaign period increased by 44% against the same period in 2004. Running for only four weeks, the results show an exceptional return – proving that the considered media placement and insightful creative thought and execution had created the right kind of noise with the target audience.

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