2005 IPA Effectiveness Awards

Special prizes were awarded as follows:

    * Effectiveness Agency of the Year was presented to Miles Calcraft Briginshaw Duffy
    * Best New Learning was awarded to BDHTBWA for the ATS Euromaster paper
    * Best Integration was won by Frame C for the University of Dundee campaign
    * Best Idea went to Miles Calcraft Briginshaw Duffy for the Travelocity paper
    * Best Read went to BLM Media for the Roundup Weedkiller paper
    * Best New Client was awarded to the Fire Authority for Northern Ireland entry by Ardmore Advertising
    * Best New Agency went to Miles Calcraft Briginshaw Duffy
    * Dedication to Effectiveness was awarded to Burkitt DDB for Bakers Complete

Gold Awards were presented to:

    * Bakers Complete by Burkitt DDB
    * Inland Revenue by Miles Calcraft Briginshaw Duffy
    * Roundup Weed killer by BLM Media
    * Travelocity campaign by Miles Calcraft Briginshaw Duffy

Silver Awards were presented to:

    * Broadband for Scotland by The Union Advertising Agency
    * Fire Authority for Northern Ireland by Ardmore Advertising
    * Hidden Treasures of Cumbria by Alcazar
    * Northern Ireland Office - Community Safety Unit by AV Browne Advertising
    * Oral Cancer Awareness by The Bridge
    * Tizer by BDHTBWA
    * University of Dundee by Frame C

Bronze Awards were presented to:

    * Arriva Busses by Cogent Elliot
    * ATS Euromaster by BDHTBWA
    * Blood Donation by The Bridge
    * Children’s Hearings System by Barkers Scotland
    * First Choice by Walker Media
    * Fox’s Biscuits Rocky by PWLC
    * Lancashire Short Breaks Campaign by Radford Advertising
    * Noise Awareness by LyleBailie International
    * Scottish Power by The Bridge
    * Silentnight My First Bed by Feather Brooksbank
    * Unibond Sealant Range by BDHTBWA
    * West Midlands Hub of Museums by BJL Group