Inside the IPA effectiveness awards

Inside the IPA effectiveness awards: driving accountability and setting the effectiveness agenda.

Many thanks to all those who contributed to this film:

  • Laurence Green - Founding Partner, Fallon
  • Iain Jacob - Chief Executive Starcom, Mediavest
  • Rebecca Morgan - Chief Strategy Officer, Lowe Partners & Worldwide
  • Ed Morris - Executive Creative Officer,  Lowe Partners & Worldwide
  • James Murphy - Chief Executive, RKCR/Y&R
  • Hamish Pringle - Director General, Institute of Practioners in Advertising
  • Michael Sugden - Managing Partner, VCCP