The key viewing figures
- During July people in the UK watched an average of 2 hours, 11 minutes of commercial linear in-home TV set viewing a day.
- Total linear TV set viewing viewing (including BBC) was 3 hours, 10 minutes a day, a decrease of 9 minutes in comparison with last year.
- The number of impacts for individuals has increased 13.9% compared to 10 years ago.
- The total weekly reach of TV for individuals remains high at 91.6%.