August’s Chart of the month comes courtesy of the IPA’s latest effectiveness study from Les Binet and Peter Field, ‘Marketing Effectiveness in the Digital Era: Media in Focus’. It is full of thought-provoking insight into how marketing rules have changed (or not) in an age when the many different forms of online advertising are now established. It is such a great read that it was the obvious place to look for the first Thinkbox ‘Chart of the month’.
There is plenty of good news in the study, not least that TV remains the most effective ad medium and is becoming more effective.
For more on the study, head over to the IPA’s website.
Or watch the godfathers of marketing effectiveness talking through some of the findings here.