Top ads report

week 32, August 07 - 13

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Samsung galaxy s8 mobile phone 159,822
2 Trivago.co.uk hotel price comparisi 159,677
3 Dfs furniture 145,476
4 Health lottery 139,135
5 Morrisons supermarket 137,496
6 Confused.com 136,224
7 Aldi supermarkets 128,640
8 Comparethemarket.com 127,513
9 Skechers sport shoes 123,659
10 Lloyds bank 121,035
11 Carphone warehouse 120,782
12 Oakfurnitureland.co.uk 109,315
13 Bt infinity 103,219
14 Halifax savings 101,971
15 Quickquid payday loans 99,275
16 P&o cruises 98,807
17 Microsoft surface tablet 98,417
18 Sky drtv 96,653
19 Tripadvisor.co.uk 95,182
20 Enterprise rent a car rescue servic 93,128
21 Moneysupermarket.com 92,463
22 Bt deals 92,395
23 Sky sports 91,930
24 Carwow.co.uk car dealers 90,976
25 Apple iphone 90,584
26 Webuyanycar.com 90,122
27 Sky now tv 89,464
28 Hotels.com 88,115
29 Asda stores 87,518
30 Macmillan cancer coffee morning 84,091
31 Virgin media sky & bt sports 84,091
32 Ee 4g mobile network 84,082
33 Ben & jerrys cookie dough wich 83,930
34 Eve sleep mattresses 83,837
35 Churchill car insurance 82,229
36 Nationwide building society 82,035
37 Mazda cx5 81,128
38 Smart energy smart meters 80,681
39 Suzuki dealers 78,241
40 Uswitch.com 78,173
41 Fiat 500 77,930
42 Sainsburys live well for less 76,606
43 Bensons bed centres 75,993
44 Expedia.co.uk 74,185
45 Tesco food love stories 72,038
46 Colgate total toothpaste 71,807
47 Paper mate inkjoy pens 71,771
48 Furniture village 71,661
49 Booking.com 71,335
50 Sanex zero shower gels 70,904
You might also like
Monthly TV Set Viewing Report: July 2017

Monthly TV Set Viewing Report: July 2017

The latest figures from BARB show that the average adult watched 2 hours, 23 minutes of commercial TV each day in July 2017.

TV-viewing-and-audiences

H1 2017 TV viewing report

All the key viewing figures for the first half of 2017. Includes viewing stats, top programmes and most viewed advertisers

Chart-of-the-month

Chart of the month: TV is the most effective medium

Indulge yourself in some hard, solid facts with our ‘chart of the month’ taken from the IPA’s latest effectiveness study.