Reach report

week 32, August 07 - 13

The number of people TV can reach after one day and its cumulative growth right through to the end of the week.  Filter by audience.

The Reach data is based on the number of people in the UK who have watched at least 1 minute of TV during the identified time period.

The numbers are millions, whilst the percentages in maroon show what proportion of the of the UK population TV can reach in the time period indicated by the column headers.

All TV

Audience End of Day 1
('000)
End of Day 2
('000)
End of Day 3
('000)
End of Day 4
('000)
End of Day 5
('000)
End of Day 6
('000)
End of Day 7
('000)
Individuals71.1%42,35479.1%47,11982.8%49,28784.9%50,54487.0%51,77488.5%52,72190.0%53,611

Commercial TV

Audience End of Day 1
('000)
End of Day 2
('000)
End of Day 3
('000)
End of Day 4
('000)
End of Day 5
('000)
End of Day 6
('000)
End of Day 7
('000)
Individuals64.5%38,41673.8%43,92078.1%46,51780.6%48,01983.0%49,40285.0%50,63086.9%51,765
Adults68.2%34,42576.9%38,85981.1%40,93983.3%42,04385.3%43,09287.0%43,94788.8%44,850
ABC1 Adults64.8%18,25474.4%20,95579.0%22,24381.4%22,93783.6%23,54985.5%24,07687.4%24,625
Adults 16-3453.2%7,69363.9%9,22870.4%10,17973.3%10,58576.1%11,00078.4%11,33281.6%11,798
You might also like
Monthly TV Set Viewing Report: July 2017

Monthly TV Set Viewing Report: July 2017

The latest figures from BARB show that the average adult watched 2 hours, 23 minutes of commercial TV each day in July 2017.

TV-viewing-and-audiences

H1 2017 TV viewing report

All the key viewing figures for the first half of 2017. Includes viewing stats, top programmes and most viewed advertisers

Chart-of-the-month

Chart of the month: TV is the most effective medium

Indulge yourself in some hard, solid facts with our ‘chart of the month’ taken from the IPA’s latest effectiveness study.