Thinkbox
The Museum of Brands invited Thinkbox’s Lindsey Clay to review the portrayal of women in advertising.
'10 from 50: Changing trends of female representation in TV commercials' examines how gender stereotypes in advertising have changed.
Advertising campaigns featured include the Fairy Liquid advertisement from the 60s, showing a mother and daughter and the famous catchphrase “For hands that do dishes that are soft as your face - mild green Fairy Liquid”, Always like a Girl (2014) seen as revolutionary in its time and Sport England’s (2015) This Girl Can campaign which showed women of all shapes and sizes exercising and playing sport.
Advertising is a key part of popular culture and a reflection of social norms. The progress that has been made in our advertising of the portrayal of women mirrors how society has developed. Initiating debate is an excellent way to judge how far we have come from women being glued to the kitchen sink in ad breaks – and how far we still have to go.
Lindsey Clay CEO, Thinkbox