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What's New
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The 2010 ISBA Annual Conference will be held on Thursday 18th March at Lord’s Cricket Ground. This year the focus is on the climb out of recession, the political and regulatory context for advertisers in 2010 and media convergence. A powerful line-up of speakers includes Guy Parker, CEO of the ASA; Alan Gould and Ken Orkin from The Nielsen Company; Keith Moor, Santander’s Director of Brand and Communication; and Thomas Gensemer, Managing Partner of Blue State Digital and the man responsible for Barack Obama’s hugely successful election campaign. You can find out more here. -
CASE STUDY: O2 launches sponsorship of the Academy Music Group venues with an integrated TV and online sponsorship. Skins was the programme vehicle chosen as, not only is it one of music fans’ favourite TV series, but it’s one they are passionate about. To find out more about this highly targeted sponsorship that got people thinking more about O2 being a lifestyle brand click here -
BLOG: A couple of weekends ago I was fascinated by all the chat on Twitter about Johnny Depp; he had been killed in a car crash apparently. Except that he wasn’t dead. Oh yes he was, oh no he wasn’t. So determined were the scammers they had even mocked up a superficially convincing CNN.com homepage link that was doing the rounds. Let me make it clear for all Johnny Depp fans, he is NOT dead - or not, at least, at the time of writing. But it was a perfect example of how easy it is for mischief to spread, how hard it is to authenticate sources in all forms of gossip, and how very vulnerable Twitter is to manipulation, whether for fun, evil or just plain old profit. Which brings me to the Rage Against The Machine... -
With Sky's announcement of the launch of a 3D channel this April and Courvoisier bringing the UK's first ever 3D spot to air during Channel 4's recent '3D Week', we take a roundup of who's doing what in the world of 3D TV and look at how advertisers can engage with it at the moment. -
The brief to ad agency WCRS was to make people fall in love with the brand again, which certainly seems to have been the case amongst Thinkbox's Creative Academy of ad industry experts, who voted Weetabix's Steeplechase as the Thinkboxes winner for November/December 2009. This comedy epic emerged triumphant from an impressive shortlist. Second place went to Barnardo's Turn around, which uses a striking "palindromic" structure to illustrate the point that vicious cycles can be reversed. Third place went to John Lewis's The Feeling which reminds us of our childlike delight in receiving presents. You can watch all these great ads, and find out who made them, right here. -
The accountancy and consulting firm Deloitte has just published their 2010's media predictions report which focuses on the consequences of technological change - particularly digitization - and are shaped by 2010's economic outlook. Amongst a wide range of topics, they address the demand for on-demand TV, the integration of television and the web and the short-term prospects for 3D television. Here you can get the top line on their findings and also link through to their full report. It's well worth a read. -
Dermot O'Leary took the reigns as host of the 15th National Television Awards, presiding over the best known stars and most popular shows as they battled it out to win TV's top gongs. The mammoth O2 Arena, a packed and vocal crowd of TV fans, high drama, a brilliantly produced show and red carpet glamour: who could ask for more? Here you can find out who the winners were and what the perspicacious Stephen Fry makes of today's TV. -
It’s now well-proven that TV and the internet have a special relationship, offering consumers the complete journey. Many online brands have used TV brilliantly to drive online responses. But TV offers more than just traffic and fame for online brands; it delivers the trust and stature that allows a brand to become a business. This free morning event at the Soho Hotel, on Thursday 18th February, will condense the learnings we have from many research studies into how TV and online work together plus some new research into online brands on TV. -
ITV asked a panel of 8000 viewers to vote for their favourite ads of the last ten years. From dancing eyebrows and talking meerkats, to a car made of cake and the world’s longest waterslide, these are some of the TV ads that made us smile, think and want more. Most importantly, they delivered great business results for the advertisers. Congratulations to everyone who was involved and our thanks for creating and airing brilliant TV ads that people love, and love to talk about. You can enjoy them over and over again in this ad gallery -
Our recent event at the Soho Hotel saw the launch of two brand new pieces of research from Thinkbox. First, we put shared viewing under the microscope to better understand why, how and what we watch together, the impact of technology on the shared experience and how all of this affects the way TV advertising works in our brain. Secondly, we explored the complementary relationship between TV and social media and provided some new insights into how advertisers can harness the ripples from their TV activity in this new space. Here, you can view the content that was presented on the day and download a slide or two if you fancy.
7 Killer facts you need to know
TV advertising is, and will continue to be, at the heart of effective marketing. Here are just 7 reasons why:
- TV is the best profit generator
- TV hardwires brand memories
- We’re watching an hour more commercial TV a week than 10 years ago
- TV is the dominant youth medium
- New technologies help people watch more TV – programmes and ads
- TV is the new point of sale
- TV is the most talked about medium
For all the evidence click here.
Welcome
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions who represent over 90% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
Have you seen this?
The enormous success of T-Mobile's 'Life's for Sharing' TV executions generated huge response in many media. In this filmed session from Thinkbox's 'TV Response: the new rules' event, Sam Taylor, Head of Advertising and Sponsorships of T-Mobile, explains how this didn't just happen by accident and what he has learned about anticipating and maximising TV's effect on all response channels.
Highlights
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Commercial TV viewing continued its strong performance in 2009 with total commercial broadcast viewing in December up from an average of 17.65 hours a week in 2008 to 17.87 hours, according to the latest TV viewing figures from the Broadcasters’ Audience Research Board (BARB). -
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Here’s the top line of where to go and what you can find and do when you get there …