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2011 Events
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At this event we explored all things TV and mobile, from the different ways people can watch TV on mobile devices to how viewers are using broadcast TV with mobile, to chat, play, control - and even respond directly to TV ads. We gave an update on all the commercial opportunities available now and in the near future of mobile TV as well as exploring what some advertisers are already doing with the 2 screen TV world. Here you can view and download the slides that were presented on the day or watch some on-demand footage of the event itself. -
People love TV, however they choose to view it. They love to talk about it and interact with it. So it makes sense for brands to strike partnerships with that TV content or to incorporate some of the attributes that make TV programmes so compelling into their own advertiser content. There are a growing number of ways to do this and throughout this event we heard the latest on how advertisers are benefiting from getting closer to content. If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here. -
TV is expanding at a breathtaking pace. New devices, new platforms, new commercial opportunities... these are all having an impact on our relationship with TV and now is a good time to take a close look at how these developments are affecting the younger generation. At this event we explored a number of key issues, including how young people aged between 10 and 24 use content and the role played by TV and other media in their lives. We also launched brand new research by Tuned-In that examines how TV fits into young people's tech-filled lives, their attitudes to viewing and the impact TV advertising has on them. Here you can view and download the slides that were presented on the day. or watch some on-demand footage of the event itself.
2011 Events
Thinkbox’s events programme in 2011 featured some great industry speakers and plenty of fresh and inspiring research. The themes we covered this year included; 'TV + mobile: up close and personal’; 'Payback 3'; 'Closer to content' (Product placements); 'The truth about youth: TV and young people. Here you can view and download the slides that were presented at these events or watch some on-demand footage of the sessions that take your fancy.